28 Feb '13, 1am

Are Your Supposed Social Media Goals Distracting You?

Are Your Supposed Social Media Goals Distracting You?

Don't let these "supposed" social media goals get in the way of the more important picture. Make absolute certain your social media team not only understands your current business goals, but is carefully thinking through a strategy to help you reach them. Whether you're focused on increasing the average order size for your e-commerce site, using social media to drive more walk-in business to a retail location or even cutting call center costs by handling more customer service issues via the web, social media can (and SHOULD) be used to aid in those ventures.

Full article: http://www.searchengineguide.com/jennifer-cario/are-your-...

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