28 Feb '13, 1am

Live @ SMX West: Converting The Mobile Customer

, our panelists will cut to the chase in Converting The Mobile Customer , focusing on the differences you need to account for when optimizing campaigns for people using mobile devices. They’ll answer questions like: Do you expect mobile users to convert on their smartphones, or later through an alternative, possibly off-line channel? How can smartphone-influenced sales or conversions be tracked? And should tablets be treated like smartphones or PCs – or neither?

Full article: http://searchengineland.com/live-smx-west-converting-the-...

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