27 Feb '13, 7pm

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy

5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy

Give clients adequate expectations . I have to explain to them they can expect an extended time frame before they start ranking well for Head Terms. For very specific long tail terms, target authority web 2.0 sites to share content . To generate some additional traffic and visitors, I plan on creating pages in old, established domains such as Squidoo or Hubspot and build a very high number of links and traffic. Yes, you still have to promote your lenses and blog posts, but the authority of the domains gives you some leeway in the types, quantity, and link velocity of your link building. By choosing the right keywords to target, I have been able to build rankings and traffic within days of creating pages on these sites. Write guest posts with your target keyword in the title/URL and submit it to an old, established, highly authoritative site. That page has a high possibilit...

Full article: http://www.seomoz.org/ugc/5-steps-to-use-competitive-rese...

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