14 Jun '18, 3pm

How to determine if

Organic keywords. Do you see a general trend in rankings? This should roughly match with the search analytics data from Google, but not always. Chances are you already know by this point that something is awry, but looking at the same data through a different visualization can determine if there is a problem. New backlinks and new domains and referring IPs. If you’re experiencing an attack, this is where you most likely will find it, if you see a large increase in links that you did not commission and do not want. Look at both of these reports, because having 2,000 pages on the same domain link to you is viewed differently from 2,000 new domains linking to you. In some cases, you may also find a large number of domains linking from the same IP. It’s a lazy negative SEO tactic, but it’s one of the more common ones. Lost backlinks and lost domains. Another vector of negative...

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