13 Jun '18, 10pm

Facebook Has New Requirements for Custom Audience Ad Targeting by @MattGSouthern

Facebook Has New Requirements for Custom Audience Ad Targeting by @MattGSouthern

Facebook is introducing new requirements for custom audience targeting which will be in effect for all advertisers starting July 2nd. New requirements are being introduced in an effort to ensure targeting is done responsibly and that people understand why they are seeing specific ads on Facebook. ‘Custom Audiences’ is a targeting method that allows advertisers to reach groups of people they’ve already built a relationship with. For example, this could include a list of email addresses acquired from a lead generation form on the advertiser’s website. Individuals who belong to a custom audience may not understand why they are being targeted by certain ads, and Facebook wants to make that clearer to them. As of July 2nd, Facebook will be implementing the following new requirements for custom audience targeting Showing people the origin of the audience information Facebook wil...

Full article: https://www.searchenginejournal.com/facebook-new-requirem...

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