13 Jun '18, 7pm

LinkedIn Expands Sponsored Content Offerings With Carousel Ads

LinkedIn Expands Sponsored Content Offerings With Carousel Ads

LinkedIn is introducing carousel ads, a new type of advertising unit containing multiple pieces of sponsored content. In a single carousel ad, businesses can feature up to 10 swipeable cards that can be customized with various types of content. Some ideas for how to use carousel ads include: Telling a story through a series of images Displaying multiple offerings at once Displaying a single offering in depth Sharing multiple insights from a single piece of content Carousel ads are said to stand out more than other types of content in the LinkedIn news feed due to their interactive and eye-catching nature. Rohan Rajiv, product manager of LinkedIn, states: “Because carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed. Stories become tangible and encourage the audience to engage with the brand on both desktop and mobile. Behind every deci...

Full article: https://www.searchenginejournal.com/linkedin-expands-spon...

Tweets

20 Places You Should Be Sharing Your Content by...

searchenginejournal.com 14 Jun '18, 2pm

Writing and publishing blog posts or articles on your own website isn’t good enough. Your website is just one place people...

Optimizing Your Content for Search: Don't Forget These 6 Things

Optimizing Your Content for Search: Don't Forge...

searchenginejournal.com 13 Jun '18, 5pm

Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C comp...

New Twitter Updates Aim to Make Content Easier to Find by MattGSouthern

New Twitter Updates Aim to Make Content Easier ...

searchenginejournal.com 14 Jun '18, 12am

Twitter announced a series of new features on the way, which are all designed around making content easier to find. The co...

EUROJERSEY DEFINES SUSTAINABILITY MOTIVES

EUROJERSEY DEFINES SUSTAINABILITY MOTIVES

ecotextile.com 13 Jun '18, 6pm

Published on Monday, 04 June 2018 EUROJERSEY DEFINES SUSTAINABILITY MOTIVES Written by Michela Delle Donne Details Tweet W...

Google to Better Communicate Why Certain Ads Shown by MattGSouthern

Google to Better Communicate Why Certain Ads Sh...

searchenginejournal.com 15 Jun '18, 12am

Google is expanding two initiatives that aim to provide users with greater control and transparency over their ad experien...

10 Content Marketing Tips That Will Grow Your B...

searchengineguide.com 16 Jun '18, 5pm

Many business owners make the mistake of relying on certain keywords to develop their content marketing campaigns. Althoug...

20 Platforms You Should Use To Distribute Conte...

searchenginejournal.com 17 Jun '18, 2pm

Writing and publishing blog posts or articles on your own website isn’t good enough. Your website is just one place people...

Where (and how) to use keywords to properly optimise your content for search engines | 123 Reg Blog

Where (and how) to use keywords to properly opt...

123-reg.co.uk 18 Jun '18, 10am

There are lots of free and paid tools that you can use to find relevant keywords to use in your content. For example, our ...