13 Jun '18, 6pm

If you’re not updating ROAS and CPA targets frequently, you’re missing out @sengineland https://t.co/lIFI7FuNYR

If you’re not updating ROAS and CPA targets frequently, you’re missing out @sengineland https://t.co/lIFI7FuNYR

how its automated system calculates bids. It analyzes auction-time signals to predict the likely conversion rate and conversion value from a click. It does this using a massive amount of data from all ads, advertisers and the billions of clicks they get. Individual advertisers don’t have nearly as much data, let alone the power of supercomputers to analyze and act on it in real time. So leveraging Google’s AI is a smart thing to do for the typical search marketer who’s looking to improve their performance.

Full article: https://searchengineland.com/if-youre-not-updating-roas-a...

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It is recommended to have at least 15 conversions in the last 30 days. This allows Google and Bing more data to optimize. ...