13 Jun '18, 5pm

3 Ways to Choose Keywords That Will Earn You Links

3 Ways to Choose Keywords That Will Earn You Links

Make a list of news sites, blogs, and media outlets that you would be interested in earning links from. Scan the site with a crawler like Screaming Frog. If the site has many pages, you may want to limit the crawl to a specific section of the site using “Include” and “Exclude” settings . Export a list of the outbound links on your target sites, including the anchor text, and import it into your spreadsheet or analysis software of choice. Analyze the anchor text for any repeated words or phrases. Manually inspect the URLs linked; especially the URLs that are linked more than once and the anchor texts that are repeated, and take note of any subjects that keep coming up. Brainstorm queries that journalists and bloggers would search for to find this information, as well as any related queries you suspect a journalist might look for that you can think up during the process. Use...

Full article: https://www.searchenginejournal.com/choose-keywords-earn-...

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