13 Jun '18, 7am

Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends

Google announced a new advertising medium to tap into the growing segment of music lovers. DoubleClick Bid Manager (DBM) now provides advertisers with an option to air audio ads on Google Play Music, Spotify, TuneIn, and SoundCloud (with Pandora willing to join soon). According to Google, more than 1.2 billion people use music streaming service on a daily basis, making audio ads an extremely viable medium to reach an engaged audience. But we aren’t yet sure how music-lovers will react to their favorite playlist being interrupted by a playing ad.

Full article: https://www.semrush.com/blog/google-news-digest-new-serp-...

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