13 Jun '18, 4pm

Reducing the time it takes to write meta descriptions for large websites

Reducing the time it takes to write meta descriptions for large websites

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know they can be prone to a myriad of SEO issues that tend to fall into one of two buckets, traditional technical SEO or issues of scale. We could spend a lot of time talking about each, but for this article, I’d like to touch on a solution for a particular issue of scale: having to retroactively write a lot of web page meta descriptions. I know, it’s not a sexy-sounding topic, but meta descriptions are extremely important for SEO. Along with title tags, they represent our own version of ad copy, especially since they don’t really impact query-result relevance. As long as Google doesn’t obliviate that small snippet of text,...

Full article: https://searchengineland.com/reducing-the-time-it-takes-t...

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