13 Jun '18, 5pm

Optimizing Your Content for Search: Don't Forget These 6 Things

Optimizing Your Content for Search: Don't Forget These 6 Things

Like many companies, you’re likely investing in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies market with content. However, what good is all that content if no one finds it? Organic search presents an opportunity to consistently get your content in front of the right audience at the right time in the buyer’s journey . If you can master your content optimization strategy for search, you’ll see your content performance improve in both the short- and long-term. A lot goes into a robust SEO strategy – don’t be fooled by those peddling magic SEO bullets. That said, there are certain best practices you can adopt to optimize your content for search from the get-go. 1. Start with Keyword Research Content optimization starts before you take pen to paper (or fingers to keyboard) with keyword research . Keywords serve as a proxy for customer intent a...

Full article: https://www.searchenginejournal.com/optimizing-your-conte...

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