27 Feb '13, 2pm

5 Ways to Use Video to Connect With Customers

You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing trend, Harlem Shake videos have saturated the Web and it makes us all wonder if more video isn’t just what we need to stand out. But there’s a difference in seeing the power of video and truly using video to push your brand further and make it more connected. I sit in a lot of conversations about online video. It’s not only something I’m particularly interested in, but it’s something my agency considers a core and beloved part of our marketing mix. So I’ll admit, sometimes when I hear the current conversation about video I get a little stabby. Because while marketers are starting to understand how great video is, they’re not truly using it. It’s time to push your video marketing to the max. Sure, video is a great vehicle for those unboxings, the product views, and your cus...

Full article: http://searchenginewatch.com/article/2250870/5-Ways-to-Us...

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