27 Feb '13, 10am

The Place of Review Filters in Local Search

Great information David. Local reviews are always a sticky wicket. We have found that offering customers a range of choices to leave reviews makes it easy for them to leave a review on a local review site they already use (have an established profile on) making it easy for them to leave the review since no sign-up before leaving review is required and they already understand the review process as they have left reviews for other businesses on that site before, and most importantly, since they have left other reviews on that local review site, their reviews on that site are less likely to be filtered. The last thing a business owner wants to do is force customers that want to review their business to sign up for a local review site that they don't currently use, have them take the time to leave a review and then have their review get filtered. This scenario is both frustrat...

Full article: http://www.seomoz.org/blog/review-filters-in-local-search

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