10 Jun '18, 12am

Google: Click Depth Matters More for SEO than URL Structure

Google: Click Depth Matters More for SEO than URL Structure

Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page. This topic came up in a recent Google Webmaster Central hangout, where an e-commerce store owner asked about the best way to structure their site. This was the question from the store owner: “We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” In Mueller’s response, he stated that the number of slashes in a URL does not matter. What does matter is how many clicks it takes to get to a page from the home page. If it takes o...

Full article: https://www.searchenginejournal.com/google-click-depth-ma...

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