09 Jun '18, 10pm

Facebook is Letting Some Users Promote Marketplace Listings by MattGSouthern

Facebook is Letting Some Users Promote Marketplace Listings by MattGSouthern

Facebook is testing a form of hyperlocal ad targeting by giving some users the ability to promote Marketplace listings to their neighbors. Promoted Marketplace listings will also show up in the regular news feed as sponsored posts. According to TechCrunch , Facebook says this is a small, US-based test and the results will be monitored closely. There are no immediate plans for a wider rollout at this time, which presumably means the company is waiting to see how users respond to this feature. Just like other promoted posts on Facebook, users can set their own budget and choose how long they want the campaign will last. Promoted listings will automatically be removed when an item is sold. There are no specific targeting options for promoted Marketplace listings, as they will automatically be targeted to users with nearby ZIP codes. However, once the listing has been promoted...

Full article: https://www.searchenginejournal.com/facebook-letting-user...

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