09 Jun '18, 1pm

How to understand searcher intent and use it to boost SEO rankings

Google Search Console. This phrase shows huge volume but with navigational search intent. This is of little value, since it’s hard to target and not really able to offer a useful alternative. SEO tips. This term shows lower volume and information search intent. These searches likely point to a website owner wanting to optimize their own website. There are some opportunities for branding, credibility building and adding the user to a list of potential prospects. There is potential to drive remarketing and lead generation for further permission-based marketing here. SEO company. This term is associated with transactional search intent. The user is looking for an SEO company. This offers high financial value and is a desirable keyword.

Full article: https://searchengineland.com/how-to-understand-searcher-i...

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