27 Feb '13, 8am

Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

Local marketing has grown increasingly important in recent years with the proliferation of smartphones, tablets, GPS, and other mobile navigation-enabled devices. When people on the go search for businesses, they typically need directions to the nearest locations, phone numbers and other details, increasing the importance of data availability and accuracy. As if local marketers and multi-location brands weren’t already struggling to make this information accurate, available and accessible, Facebook upped the stakes yet again with Graph Search . Facebook’s Graph Search has already sparked an extraordinary level of interest and media coverage, because it stands a good chance of being the first true disruptor of traditional search behaviors. Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from...

Full article: http://searchenginewatch.com/article/2250855/Facebook-Gra...

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