26 Feb '13, 9pm

DoubleClick Digital Marketing helps you create, buy and manage your video and mobile campaigns: In today’s di...

In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. And total mobile ad spend is projected to grow ~4.5 times to $22.4B in 2016, representing ~35% of all digital ad spend by 2016. Given these transformations, we are working hard to build best-in-class tools for our integrated platform that make it easier for you to create , buy and manage successful campaigns across all formats and screens. Today, we’re announcing a series of improvements that aim to help you accomplish this. The DoubleClick Digital Marketing platform now helps you: Create more beautiful video and mobile ads in DoubleClick Studio. Build robust interactive in-stream video ads in DoubleClick Studio, and u...

Full article: http://adwords.blogspot.com/2013/02/doubleclick-digital-m...

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Enhanced campaigns in AdWords Editor 10.0

adwords.blogspot.com 28 Feb '13, 5pm

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IAVA is looking for a Digital Engagement Direct...

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Inside AdWords: Join AdWords and DoubleClick Se...

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