26 Feb '13, 5pm

The Link Shrink Is In: Is Starting Over The Best Option?

The Link Shrink Is In: Is Starting Over The Best Option?

We just came upon the two year anniversary of what came to be known as the Google Panda Update. Between then and now, a seismic shift has seemingly taken place in the link building and SEO industry. Many of you reading this know the gory details, but if you don’t, I recommend reading Vanessa Fox’s excellent post, Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What? The answer is usually no I’ve read many Panda recovery stories , read about sites that claim to have fully recovered, partially recovered, or not recovered at all. I’ve never really liked the the word “recover,” because it makes it sound like the websites were victims, blindsided and injured by something they didn’t deserve. Perhaps there are a few sites that fit that description. A few. But let’s be clear. It is and always was a strategic mistake to base your business model on receiving orga...

Full article: http://searchengineland.com/the-link-shrink-is-in-is-star...

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