26 Feb '13, 4pm
YouTube Testing Viewer's Choice Pre-Roll Advertising: Giving the viewer choice in which ad they want to see,
Here's something interesting: YouTube apparently is testing out a viewer's choice pre-roll advertising feature much like what we see with Hulu (they have two kinds of choices: Ad Selector and Ad Swap ), where you get to choose how your ads will play during long-form content. You can choose one ad, or just allow normal commercial breaks. Allowing people to choose their own ad accomplishes the goal of getting actual paid advertising on content and gives people something they choose to watch, even though the "choice" is something that was not part of the original plan. Will YouTube's Test Catch On? YouTube has experimented with ad choice on long form content before , but didn't have the ad inventory to make it widely available. That was a couple of years ago when the New York Times reported on it, and we know that YouTube has been all about increasing that ad inventory to att...