26 Feb '13, 4pm

Google's Mobile Ad Strategy: An Interview with Surojit Chatterjee, Head of Global Mobile Search Ads

Google's Mobile Ad Strategy: An Interview with Surojit Chatterjee, Head of Global Mobile Search Ads

First, let me address the mobile apps piece. To be perfectly honest, there’s so much cool stuff in enhanced campaigns, that we weren’t able to elaborate on every feature when we first launched, but what we have done as part of the change is create a new type of ad, the App and Digital Content Ad, and there’s a new ad template for promoting mobile apps. Previously there was no easy way to do this. Now you put a URL to iTunes or Google Play, we’ll figure out if it works on tablet or mobile, then we’ll only show the ads to the right people. So, if you have an iPhone app, we’re not going to show that ad to an Android user or on a tablet if it can’t run on a tablet. We’ll automatically figure it out. We also have better ad formatting than before. Most of the App developer use cases seem to be nicely handled.

Full article: http://www.wordstream.com/blog/ws/2013/02/26/google-mobil...

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