26 Feb '13, 2pm

Brightcove Enhances HTML5 Monetization Across Multiple Platforms: Trying to get ads to play across a variety

Brightcove Enhances HTML5 Monetization Across Multiple Platforms: Trying to get ads to play across a variety

Getting ads to play consistently across a wide variety of platforms can be a headache, and with mobile viewing increasing at a rapid rate, the ability to get an ad on a mobile device or tablet is huge. But with different platforms come different browsers and operating systems, all with their own way of reading things and deciding what they'll actually play. Obviously, that's a tough process, but now it's been made easier. Brightcove announced today the general availability of a comprehensive monetization solution for HTML5 video , including a plugin for FreeWheel , Google, Videoplaza, and YuMe. Brightcove's HTML5 Solution Brightcove cites the study made by FreeWheel that found that ad-supported, rights-managed video content on smartphones increased nearly 8 times year-over-year, and that tablets have become the go-to mobile device for watching episodic content. By creating...

Full article: http://www.reelseo.com/brightcove-enhances-html5-monetiza...

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