31 May '18, 3pm

@MattGSouthern, @sejournal

@MattGSouthern, @sejournal

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landing pages. Optimize and AdWords integration has been available since last October, but until now has not been available as part of the new AdWords experience . Optimize gives marketers an easy way to change and test the landing pages related to their AdWords ads. Using Optimize, marketers can create different versions of the same landing page which are ‘optimized’ according to what the individual user has searched for. Marketers can also use Optimize to A/B test different landing pages to see which one performs better. Integration with AdWords allows users to set specific AdWords metrics as experiment objectives. Google also offers an enterprise version called Optimize 360 which lets marketers conduct dozens of landing page tests at the same time. Markete...

Full article: https://www.searchenginejournal.com/google-brings-optimiz...

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