31 May '18, 2pm

5 Google Optimize tests to take AdWords to the next level

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. Landing page optimization is now way easier to do, which means that we can do so much more with all of those clicks that we’re paying for. There’s a lot to get excited about when it comes to Google Optimize: It’s easy to set up experiments, and it’s even easier to create different versions of your site (no coding required). You can choose the winners of your tests with Google Analytics metrics and goals. But as an AdWords guy at heart, I’m particularly excited about this integration: We can now directly tie our experiments to AdWords setups, from accounts all the way down to ...

Full article: https://searchengineland.com/5-google-optimize-tests-to-t...

Tweets

5 Google Optimize tests to take AdWords to the ...

searchengineland.com 03 Jun '18, 3pm

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, ...

5 #Google Optimize tests to take #AdWords to th...

searchengineland.com 04 Jun '18, 12am

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, ...

SearchCap: DoubleClick bid manager and Google O...

searchengineland.com 31 May '18, 8pm

5 Google Optimize tests to take AdWords to the next level May 31, 2018 by Matt Lawson Recently, Google released new ways t...

@MattGSouthern, @sejournal

@MattGSouthern, @sejournal

searchenginejournal.com 31 May '18, 3pm

Google’s latest edition to the new AdWords experience is integration with Optimize, the company’s visual editor for landin...

AdWords notes have arrived: How to get started

AdWords notes have arrived: How to get started

searchengineland.com 30 May '18, 4pm

Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrive...

Boost PPC Effectiveness with the Google Optimiz...

seerinteractive.com 02 Jun '18, 8pm

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively eas...

reliance on Wikipedia makes it vulnerable to se...

searchengineland.com 01 Jun '18, 1pm

Once again, Google is in trouble with conservative critics because of its perceived anti-Republican bias. The company’s Kn...

Top 5 brand moments from last week

luxurydaily.com 04 Jun '18, 8am

{"ct":"5+PcaSSf9u9YIJOIPT8C61DKSUAJ7vMjLw4zQMNLJ9VBQIBLCq+M7uyeP\/38UU2mN1KJXG+vBS8GyRaroTIYDsTAqFOesoJj+BtsSuqwvUb17f9Pmg...

Seven #SmartBuildings taking innovation to the ...

gbdmagazine.com 31 May '18, 5pm

“As opposed to simply replacing light fixtures and putting in more efficient light bulbs, we are also layering advanced li...

Test PPC Landing Pages with New Google Optimize...

seerinteractive.com 02 Jun '18, 8pm

With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively eas...

A top-notch website deserves a .TOP domain! Get...

dynadot.com 31 May '18, 4pm

Reach the top by putting your website on .TOP! The .TOP domain is for those who are at the top of their game. Whether you'...

SearchCap: Bing Ads In-Market ads, Google AdWor...

searchengineland.com 30 May '18, 8pm

Bing Ads rolls out In-Market Audiences to all US advertisers May 30, 2018 by Ginny Marvin Now out of pilot with over 170 a...

Google Search Tests New Tab Bar Navigation

Google Search Tests New Tab Bar Navigation

seroundtable.com 31 May '18, 11am

Reena Jha from India shared with me on Twitter a new search interface being tested by Google, maybe only in India, I do no...

Search in Pics: Rosie the Riveter Android figur...

searchengineland.com 01 Jun '18, 1pm

In this week’s Search In Pictures , here are the latest images culled from the web, showing what people eat at the search ...