31 May '18, 1pm

DoubleClick Bid Manager opens up digital audio ad buying globally

DoubleClick Bid Manager opens up digital audio ad buying globally

As investment in digital audio advertising continues to grow, Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads programmatically across a handful of streaming services. The company announced Wednesday that advertisers can now buy ad inventory programmatically from Google Play Music, Spotify, SoundCloud and TuneIn, and soon Pandora. In the US last year, digital audio ad revenues topped $1.6, according to the IAB , an increase of 39 percent over 2016. Mobile accounted for roughly 75 percent of digital audio ad revenues in 2017. “We are thrilled to see DoubleClick embracing programmatic audio. This launch makes it possible for Bid Manager customers to reach Spotify’s highly engaged audience across video, display and audio formats,” said Zuzanna Gierlinska, head of programmatic, Europe at Spotify in a statement. The supported exchanges for a...

Full article: https://searchengineland.com/doubleclick-bid-manager-open...

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