31 May '18, 12pm

Augmented Reality Marketing: Moving From Gimmick to Strategy by @jes_scholz

Augmented Reality Marketing: Moving From Gimmick to Strategy by @jes_scholz

compared a print version and an augmented reality version of the same car ad. The result? The print ad retained 82 percent of the factual information. The AR ad only 59 percent. Using augmented reality impeded communication because the focus was on the technology rather than the message.

Full article: https://www.searchenginejournal.com/augmented-reality-mar...

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