31 May '18, 2am

Bing Ads Introduces In-Market Audience Targeting by @MattGSouthern

Bing Ads Introduces In-Market Audience Targeting by @MattGSouthern

Bing Ads is introducing a way for advertisers to target in-market audiences, which are groups of users who are most likely to buy. Google AdWords introduced in-market audience targeting to its search campaigns in May of last year. So those who have used in-market audience targeting with AdWords before can now apply the same concepts to Bing Ads campaigns. For those who have not worked with in-market audience targeting before, here is some background information on how it works. Bing Ads will identify, using artificial intelligence, users who have shown purchase intent signals within certain categories. This can include people who have searched for, or clicked on ads and other content, related to the products being advertised in a particular campaign. Those are the types of purchase intent signals Bing will use to identify who is most likely to buy certain types of products...

Full article: https://www.searchenginejournal.com/bing-ads-introduces-m...

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