30 May '18, 6pm

Your Rebrand Checklist

Stage 0 – Pre-Rebranding: We used this time to list out everything we needed to accomplish. Nothing was too small to be included in this list. Things can be too big though. Try to break items up into smaller tasks for increased organization & accountability. Stage 1 – Rebranding Pre-Launch: We outlined 2 main purposes for this section. First, benchmark any KPIs or performance metrics that are important to you. Second, accomplish some of the tasks needed for the launch of the new brand. Stage 2 – Rebranding Post-Launch: This will vary but essentially, the Seer team went through an extensive review process to ensure everything was properly launched and working as intended. Stage 3 – Review Site as Building Block for Digital Presence: Items that were not a priority for launch were incorporated here and used to inform strategy adjustments and immediate next steps. Stage 4 – In...

Full article: http://www.seerinteractive.com/blog/going-through-a-rebra...

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