30 May '18, 6pm

Bing Ads rolls out In-Market Audiences to all US advertisers

From the Audiences tab in the Bing Ads UI, click the “Create association” button to get started. From there you’ll select an ad group and then “in-market audiences” from the ad group targeting drop-down. Advertisers can drill down into the categories to get more granular. For example, “game consoles” and “GPS & navigation” are among the options nestled under Consumer Electronics. Bing shows list sizes for each main and subcategory (all of which are bigger than in the screen shot provided below).

Full article: https://searchengineland.com/bing-ads-rolls-out-in-market...

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