30 May '18, 5pm

What's the difference between content optimization and SEO?

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are interrelated) is a framework for content optimization. With the rise of semantic search, the goal is to cover a topic rather than zoning in on a specific keyword. Think “content strategy” rather than “keyword density.” Avoid creating disjointed pages optimized for a specific keyword. In this white paper from MarketMuse, you will learn how to create authoritative content, as well as: Understand the intent behind a query. Shift toward “content strategy” rather than “keyword density.” The difference between content optimization and SEO. Visit Digital Marketing Depot to download “Content Optimization vs SEO: What’s The Difference?” About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and tactics. ...

Full article: https://searchengineland.com/whats-the-difference-between...

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