30 May '18, 1pm

Digital Marketing ROI: 11 Metrics You Must Understand

Digital Marketing ROI: 11 Metrics You Must Understand

Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger. Fighting Thanos. On Ego. With all his Avenger buddies. Let’s put it this way; you need to be a Guardian of the Galaxy to manage the herculean task of sifting through all that data. But before signaling The Marvel Bunch to help you measure the ROI of your digital marketing efforts, you need to get some basic metrics. Because, let’s face it, without the right equipment, even a God of Thunder is pretty helpless. 1. Cost per Lead If your website is collecting leads for your sales team to “close,” you need to know how much you’re paying for each lead. If the cost of each lead is more than what you produce by closing leads, that is indicative of a backward return on investment. 2. Lead Close Rate How do you track your le...

Full article: https://www.searchenginejournal.com/metrics-digital-marke...

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