29 May '18, 4pm

Five ways to use predictive analytics

Predictive scoring: This method analyzes how leads are responding to your marketing attempts and how likely they are to take action based on that information. In this way, you can more quickly identify which leads to focus more resources on and which to divert resources from. Identification models: This use case is an approach that focuses on comparing leads to customers who have taken actions in the past. In doing so, you can divert resources to those leads who are most promising based on previous actions they have taken, as well as identify new markets that you weren’t previously aware of. Personalization: In concert with predicting which leads are most likely to take which actions, the same data can be used to determine which leads respond best to which types of messaging. This advanced form of segmentation can take things deeper than simply splitting leads into groups ...

Full article: https://searchenginewatch.com/2018/05/29/five-ways-to-use...

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