29 May '18, 12pm

4 Key Areas You Should Measure for SEO by @jennyhalasz

4 Key Areas You Should Measure for SEO by @jennyhalasz

Measuring your SEO performance is essential. We’re fortunate enough to have access to some incredibly powerful and useful SEO tools – both free and paid – that help us understand what is and isn’t working. But which metrics should you be measuring with these tools? How to Measure SEO: 3 Key Questions In general, I like to think about what makes sense for measurement. It comes down to these three key questions: What Can I Measure? There are thousands of different metrics you can try to measure, but only a finite set you can measure. For example, if you’re working for a Fortune 500 company, you probably have data on customer reach, A/B testing, market share, revenue, and many other metrics. However, if you’re doing SEO for a small business focused on a single retail store with a small e-commerce website, you probably rely a lot more on your gut to make decisions. And, as val...

Full article: https://www.searchenginejournal.com/measure-seo/254569/

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