29 May '18, 11am

Is PDF Obsolete for the Mobile First Internet? by @martinibuster

Is PDF Obsolete for the Mobile First Internet? by @martinibuster

There are many solid reasons why the PDF format is irrelevant in a mobile first Internet. But if that’s true, then why did a Googler retweet a link to a page hosting a PDF, a tweet that received 97 retweets? A tweet promoting a PDF document received 97 retweets, including one by John Mueller of Google. Flaws in PDF for the Web It has been suggested that one of the reasons PDFs are inappropriate for the modern Internet is that they are dead end pages. In most cases there is no site navigation within PDF pages. It’s like a dead end street, a site visitor or a bot crawler has no where else to go once they reach the end of the document. The bot and the site visitor may leave the site after reaching the dead end page. Such a page can be considered a poor user experience. On a technical level, the flow of PageRank could stop at a dead end web page. This is called a PageRank Sink...

Full article: https://www.searchenginejournal.com/is-pdf-obsolete/254813/

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