29 May '18, 5am

Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search https://t.co/DpeKknRCr5

Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means, “we have no clue where they came from, maybe they typed the URL in or hit a bookmark.” We’ve all lived through changes that have impacted Direct traffic as recorded by our analytics programs. Remember back in September 2012, when iOS 6 was released and suddenly lots of sites lost organic search traffic but gained an equal amount of direct ? And let’s not forget when Apple fixed it in July 2013, and the shift from Organic to Direct largely corrected itself within about a week. Not to mention Google’s shift to encrypted search , making “not provided” a household phrase, within search circles, anyway. There are leg...

Full article: https://searchengineland.com/60-direct-traffic-actually-s...

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