28 May '18, 10pm

How to Write How-To Articles: 5 Tips For Effective Content | Pole Position Mkg

How to Write How-To Articles: 5 Tips For Effective Content | Pole Position Mkg

Understand your goals. In content marketing, you can have a virtually unlimited number of goals. You could want to increase traffic, increase conversions, build better brand relationships, increase brand loyalty, improve your reputation, something else entirely, or some combination of the preceding goals. There’s no right or wrong answer here, but if you want to develop appropriate how-to content, you need to know what your goals are and how your content can help you achieve them. “If you want to develop appropriate how-to content, you need to know what your goals are and how your content can help you achieve them.” — Anna Johansson Get to know your audience. In that same vein, you also have to understand who your audience is and what they need from you. Learn what they want in their online content by studying their behaviors and patterns with other brands. Then apply thos...

Full article: https://www.polepositionmarketing.com/emp/how-to-write-ho...

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