27 May '18, 1pm

The 5-5 On Local SEO: 5 Tips and 5 Trends For Localized SEO

We’re told to appreciate the little things in life. One of the little things that I appreciate is the ability to search a single word, like ‘pizza,’ and be automatically connected to local pizza restaurants. I don’t have to tell Google or Bing to search near me or attach my location to the query. It’s a small, yet fantastic thing. However, for businesses that fail to rank well in local searches, it’s far less than fantastic. The importance of local SEO is obvious; people that search for businesses in their area are highly motivated to make a purchase. When I search pizza, it’s because I’m hungry and craving a pizza. I’m not window shopping (can you even window shop for pizza?). I’m ready to purchase and want to purchase a pizza now. Half of all local searches conducted on a mobile device result in an in-store visit within 24 hours and 18% make a purchase . That’s 4.5 times...

Full article: https://authoritylabs.com/blog/the-5-5-5-on-local-seo-5-t...

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