26 May '18, 12pm

14 ways to get smarter with your content and SEO

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions. However, only 41 percent of marketers think their organization is clear on what an effective or successful content marketing program looks like, according to the Content Marketing Institute (CMI). Marketers aren’t just lacking confidence in their efforts; these are real and measurable deficits. In fact, only 20 percent of B2C and 50 percent of B2B content earns any engagement at all, my company’s research has found. That’s a lot of wasted effort and resources invested in content that ends up just floating around the web, winning zero business benefit for its creators. In this post, we’re going to take a look at content through the SMART lens. SMART is a goa...

Full article: https://searchengineland.com/14-ways-get-smarter-content-...

Tweets

Check out this free guide on SEO! #SEO #Guide #...

searchengineland.com 26 May '18, 11am

Mastering search engine optimization is no easy feat, but this new (and free!) resource can help get you there. Created as...

4 Ways to Boost SEO in 5 Hours via Search Engin...

searchenginewatch.com 25 May '18, 12pm

Good SEO practice is the difference between getting your site ranked as high up the search results and possible, and reduc...

What's the difference between content optimizat...

searchengineland.com 30 May '18, 5pm

Keyword optimization is a framework for SEO. Similarly, you could say that topic modeling (how words and phrases are inter...

New Ways to Approach Technical #SEO: A Necessit...

searchenginejournal.com 27 May '18, 11pm

Site Content: Ensuring that content can be crawled and indexed by all major search engines , in particular making use of l...

The Secret to More Traffic & Better SEO? Branding

searchenginejournal.com 26 May '18, 8am

In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry to...

How to use AdWords data to improve your content...

wordtracker.com 25 May '18, 8am

While this is true for...well, all marketing initiatives, it’s rather easy to lose sight of this ultimate goal when develo...

Good information to consider...

godaddy.com 27 May '18, 12am

This is a chance to demonstrate your company’s expertise in your field. You can analyze new trends and issues before every...

"Want Links? Here’s How to Create Link-Worthy C...

searchenginejournal.com 27 May '18, 4pm

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building . Creating link-worthy co...

The 11 Most Important Parts of SEO You Need to ...

searchenginejournal.com 24 May '18, 1pm

SEO does not work in a vacuum. It requires many moving parts working in the right context in order to create a holistic, e...

Why Any Business Should Consider an SEO Audit by @Kris_at_Vizion

Why Any Business Should Consider an SEO Audit b...

vizioninteractive.com 26 May '18, 8pm

In today’s world, digital technology is constantly evolving. A company should always be on course with industry standards ...

Adidas to Bring Back OG Ultra Boost Sneakers

xxlmag.com 31 May '18, 5pm

2.4 Among the third party cookies used for purposes of optimizing the Services is Google Analytics, a web analytics servic...

The 4 Ps of SEO & digital marketing

searchengineland.com 27 May '18, 5pm

As it happens, SEO does a lot right by default. When a user searches is certainly the right time, and a search engine is o...

Why SEO Pros Should Care About Branding - Searc...

searchenginejournal.com 26 May '18, 5pm

In certain SEO tribes, there is a notion that as long as a company ranks for certain keywords, they don’t need to worry to...

The 5-5 On Local SEO: 5 Tips and 5 Trends For L...

authoritylabs.com 27 May '18, 1pm

We’re told to appreciate the little things in life. One of the little things that I appreciate is the ability to search a ...