21 Jul '11, 8pm

Content Marketing is the New Black via @sengineland

Content Marketing is the New Black via @sengineland

Content Marketing is the New Black By Chris Elwell and Claire Schoen "Content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience-not to overtly promote your business, but to build rapport and brand equity-and give it away for free." – Scott Brinker, Conversion Science, Search Engine Land Create good content. Become a ‘thought leader.’ Engage your customers. Sounds simple enough: just start blogging and tweeting and you’ll be widely quoted, shared on social networks, and respected in your industry in no time. Brand recognition will jump and unsolicited leads will start flowing. The objective is simple. The execution isn’t. Creating content is expensive. Distributing it is tricky. Unless you’ve already established yourself as a trusted, authorita...

Full article: http://searchengineland.com/e-solutionsspotlights/tdm-con...

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