18 May '18, 12pm

Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback

Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback

Editor’s note: This is the first piece in a mini-series discussing the many benefits of hiring a ghostwriter. Any C-level execs who say writing is a simple task are full of themselves. Some writers may create drafts quicker than others, but most of the time when this happens the writing quality suffers. And when quality suffers, so does the messaging. What’s the point of creating content if people can’t relate, especially on an emotional level ? And, more importantly, what does sloppy writing say about a company, or that “quick writing” leader’s thought process? Getting thoughts down clearly in writing is difficult. When leaders struggle with the written word, it’s then up to the marketing or sales departments to translate a company’s messages to the public. And the messages should come directly from the upper tier members. The voices that prospects want to hear from are a...

Full article: https://www.searchenginejournal.com/why-hire-a-ghostwrite...

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