17 May '18, 4pm

AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages

Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Parallel tracking will be required October 30 Google has been working on several initiatives to improve landing-page load times, particularly on mobile. One of those efforts is parallel tracking. Introduced last year and made available earlier this year, parallel tracking will be required for all advertisers using third-party click measurement systems this fall, Google announced Thursday. Here’s what you need to know. Parallel tracking helps speed up landing-page load times by separating tracking parameters from the landing page URL. Rather than loading the tracking URL, AdWords click tracker and any redirects before the user sees the landing page, with parallel tracking, the user can g...

Full article: https://searchengineland.com/adwords-sets-parallel-tracki...

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