17 May '18, 11am

Is PPC still an effective channel in an ICO marketing strategy?

It is important to note that while ads are being banned on traditional advertising networks, search engine results are not. This leads to a much more prominent role for SEO. As always, a well-researched and professionally implemented SEO strategy should form the bedrock of any ICO marketing package. SEO is the best long-term and cost-effective strategy for any ICO that is serious enough to think about post-ICO marketing. In addition to the above-mentioned strategies, there are also PR and media outreach, event sponsoring and attendance, and email marketing, all which provide effective marketing channels. There are also other free channels to utilize, including LinkedIn, Reddit, Quora, Telegram, and Steemit, as well as Facebook pages and groups.

Full article: https://searchenginewatch.com/2018/05/17/is-ppc-still-an-...

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