15 May '18, 4pm

Amazon Drops Out of Google Shopping Ads by @martinibuster

Amazon Drops Out of Google Shopping Ads by @martinibuster

It has been reported that Amazon has stopped bidding on Google’s Product Listing Auctions as of April 28th. Google’s Product Listing Ads are ads with product images that appear at the top of certain search results. Amazon had been a top bidder in that auction for a year and a half. In the meantime, Amazon had been cultivating a competing product. What’s next and how this affects your business. What is Google’s Shopping Ads Program? Google’s Shopping Ads program is an enhanced version of standard AdWords advertising. It allows a merchant to upload a feed of their products, including photos. It results in an attractive product listing at the top of Google’s organic search results. The benefit of a Shopping Ad is higher click through rate (CTR) that is reportedly up to 300% better than standard text ads. The leads are better because a user is able to view product information ...

Full article: https://www.searchenginejournal.com/amazon-drops-google-s...

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