15 May '18, 4pm

Search is more than Google: Mastering vertical search optimization

Research your audience behaviors across different search engines. Maintain a cohesive brand presence across all major social networks. Use structured data and Open Graph tags to help search engines locate and understand your content. Assess behaviors across your websites and mobile apps; focus on unblocking any challenges users have in accessing content. Master the foundational elements of site experience that will benefit performance on any search engine, such as page load speed Adapt your content for each search engine. The audience may consist largely of the same people, but their expectations will be different based on the social network or search engine they are using. Use specific integrations with vertical search engines that can allow your website content to be served within their results.

Full article: https://searchengineland.com/search-is-more-than-google-m...

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