15 May '18, 1pm

Don't Be Content with the Content Analysis Bare Minimum | Seer Interactive

Don't Be Content with the Content Analysis Bare Minimum | Seer Interactive

If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what tracking do you need? Let’s find out in this post. Why do we measure content? Your content is only as important as how much value it drives for users. If your content doesn’t drive value, then why is it being made? If your content isn’t driving value, you need to be able to take steps to ensure it does in the future. But first, you need to escape the content bare minimum. Escaping the content bare minimum Many users are fine looking at content produced by vanity metrics. Pageviews. Time on page. Average page depth. The truth is, if you do content analysis based on vanity m...

Full article: http://www.seerinteractive.com/blog/dont-content-content-...

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