15 May '18, 12pm

Google's Danny Sullivan Defends Reducing Length Of Search Snippets

Google's Danny Sullivan Defends Reducing Length Of Search Snippets

This started a fire storm of angry tweets from the SEO community around the change. You can imagine, in December SEOs began changing their meta descriptions to double their length in an effort to improve their click through rate from the Google search results. So now, they need to go through them all again. Of course, this might mean more billable work for SEOs but for in-house SEOs, it can be a headache.

Full article: https://www.seroundtable.com/google-defends-reducing-leng...

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