15 May '18, 11am

5 Ways User-Generated Content Can Boost Your SEO by @rajnijjer

5 Ways User-Generated Content Can Boost Your SEO by @rajnijjer

Consumers make the best marketers. In fact, according to BrightLocal, 88 percent of consumers trust online reviews written by other consumers as much as they trust suggestions from their personal network. But why does marketing that leverages user-generated content (UGC) work? Why do consumers have a higher affinity to follow the advice of other customers? At its core, UGC is effective as it elicits a psychological response called social proof, which makes people assume that others’ actions reflect correct behavior for a situation. For example, if we see someone slip on a puddle and fall, we’ll likely avoid walking in that area. We’re also influenced by others’ advice. Even if we didn’t see someone slip and fall, if a friend warns us that a specific walkway is slippery, we are likely to believe them and take their advice. Why? If we do not have knowledge about a particular...

Full article: https://www.searchenginejournal.com/seo-ugc/248221/

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