15 May '18, 7am

SearchCap: Google shorter snippets, Google review notifications & paid search tips

Google confirms it shortened search results snippets after expanding them last December May 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted. Improve paid search lead-gen with cohort analysis May 14, 2018 by Megan Taggart Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Google to notify those who leave reviews when business owners respond May 14, 2018 by Barry Schwartz The new feature will be rolling out over the next few days. Driving calls with PPC: 5 mistakes most search marketers make May 14, 2018 by Sponsored Content: Invoca Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversio...

Full article: https://searchengineland.com/searchcap-google-shorter-sni...

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Google: Search Snippets Are Now Shorter on Average by @MattGSouthern

Google: Search Snippets Are Now Shorter on Aver...

searchenginejournal.com 14 May '18, 5pm

Google has confirmed there is still no fixed length for search snippets, though snippets have been shorter on average comp...

Google confirms it shortened search results sni...

searchengineland.com 14 May '18, 6pm

Google has confirmed that only about five months after increasing the search results snippets , it has now decreased the l...

Google confirms it shortened search results sni...

searchengineland.com 14 May '18, 5pm

Google has confirmed that only about five months after increasing the search results snippets , it has now decreased the l...

Improve paid search lead-gen with cohort analysis

Improve paid search lead-gen with cohort analysis

searchengineland.com 14 May '18, 3pm

When reporting paid search results, business to business (B2B) marketers often field a few recurring questions from stakeh...

Google Cuts Down Search Snippets By Half

Google Cuts Down Search Snippets By Half

seroundtable.com 14 May '18, 12pm

Less than six months ago, Google increased the max characters shown in the search results snippets box to 320 characters b...

Google's Danny Sullivan Defends Reducing Length Of Search Snippets

Google's Danny Sullivan Defends Reducing Length...

seroundtable.com 15 May '18, 12pm

This started a fire storm of angry tweets from the SEO community around the change. You can imagine, in December SEOs bega...

Guide to paid media management software

Guide to paid media management software

searchengineland.com 15 May '18, 7am

Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now be...

Search is more than Google: Mastering vertical ...

searchengineland.com 15 May '18, 4pm

Research your audience behaviors across different search engines. Maintain a cohesive brand presence across all major soci...

John Mueller on Ranking for Featured Snippets

John Mueller on Ranking for Featured Snippets

searchenginejournal.com 16 May '18, 10am

Google’s John Mueller was asked in a Webmaster Hangout about the ranking factors related to featured snippets. Mueller pro...

Google to notify those who leave reviews when business owners respond

Google to notify those who leave reviews when b...

searchengineland.com 14 May '18, 2pm

When businesses respond to, or update responses to customer reviews, the customer now receives an email notification. The ...

Google confirms it shortened search results sni...

searchengineland.com 19 May '18, 12pm

Google has confirmed that only about five months after increasing the search results snippets , it has now decreased the l...

Google: Google Algorithm To Generate Content No...

seroundtable.com 18 May '18, 12pm

The ability to autogenerate content for the web is nothing new, it can be used for spam purposes and it is also used for r...

Google: Personalized Search Results Is "Very Light"

Google: Personalized Search Results Is "Very Li...

seroundtable.com 16 May '18, 12pm

Several months ago, I was chatting with a pretty senior level Googler who works on search and I brought up personalized se...

Google: Google Algorithm To Generate Content No...

seroundtable.com 19 May '18, 10am

The ability to autogenerate content for the web is nothing new, it can be used for spam purposes and it is also used for r...

SearchCap: Google Lens, WordStream acquired & I...

searchengineland.com 13 May '18, 8am

IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017 May 10, 2018 by Greg Sterling Mobile wa...