14 May '18, 12pm

Google Cuts Down Search Snippets By Half

Google Cuts Down Search Snippets By Half

Less than six months ago, Google increased the max characters shown in the search results snippets box to 320 characters but now it seems Google has cut it down to 160 or less characters over the past week. I've been hearing for the past week that Google is showing searchers a lot fewer details or characters in the search results snippet, but waited it out because Google is always testing stuff. It may be that this might be sticking and that Google cut the number of characters shown in the search results snippets literally in half. RankRanger shows for desktop the count is down to 160 or so characters: RankRanger shows for mobile the count is down to 130 or so characters: ScreamingFrog says we are down to 155 characters: It does appear that Google UK SERP snippets have reverted from the extended 320 to 155 characters (approx.) again. (cc @HoubyAngel who spotted some early ...

Full article: https://www.seroundtable.com/google-shortens-search-snipp...

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via @martinibuster, @sejournal

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