13 May '18, 5pm

Power up your B2B remarketing campaigns! Use these 4 killer tricks now:

We all spill milk once in a while, but most of it reaches the cereal bowl because we’ve learned to perfect the art of milk pouring as kids. But milk is expensive, so the last thing you want to do is to let it go to waste… just like your ad budget. Perfecting AdWords strategies takes testing, patience and practice to maximize the number of people who stay in your marketing funnel. Remarketing is one way to do just that. Remarketing is an underutilized AdWords strategy that has been particularly fruitful for our business-to-business (B2B) clients. Sales cycles and funnels are comparatively longer for B2B than for traditional business-to-consumer (B2C) companies, where building brand awareness, educating the consumer and encouraging potential customers to complete their conversion is exponentially more important. Before we dig in and explore B2B remarketing campaigns, here is...

Full article: https://searchengineland.com/power-up-b2b-remarketing-kil...

Tweets

3 ways for retailers to improve their email marketing campaigns

3 ways for retailers to improve their email mar...

luxurydaily.com 16 May '18, 6am

{"ct":"Dd\/OEKkBovfmaSN2UkoRNOJexVqaP\/5AhDbppn93TQPXVjIGUOm0JLxmIBnG0YSVhcgw4mhL7vQtDZWkBT\/h6oPgHWMqUEd0qGz0it1oKyRQtIh7...

5 conversion boosters to optimize your #PPC cam...

searchengineland.com 13 May '18, 3pm

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to ...

Look Ma, no keywords! Phrase-free AdWords campa...

searchengineland.com 12 May '18, 10am

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Expe...

70% B2B Marketers Plan To Increase Spending On ...

searchenginewatch.com 13 May '18, 5pm

Rising device penetration and increased mobile usage is a huge advertising opportunity which marketers simply can’t ignore...

Beating remarketing addiction and testing for i...

searchengineland.com 16 May '18, 3pm

Once your audiences have collected a sufficient volume of users, you can start the test. Add both lists to your campaigns....

Effective AdWords Remarketing Tactics for The A...

searchenginejournal.com 11 May '18, 5pm

One area I have seen a lot of success with lately is remarketing. Google has improved their remarketing features tremendou...

How to create landing pages that convert - Sear...

searchengineland.com 12 May '18, 1pm

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing ...

Beating remarketing addiction and testing for i...

searchengineland.com 18 May '18, 11pm

Once your audiences have collected a sufficient volume of users, you can start the test. Add both lists to your campaigns....

Bah humbug.

spectrum.ieee.org 13 May '18, 4pm

Fears of Chinese espionage based on "back doors" built into computer hardware have prompted the U.S. government to block C...

Beating remarketing addiction and testing for i...

searchengineland.com 20 May '18, 7am

Once your audiences have collected a sufficient volume of users, you can start the test. Add both lists to your campaigns....

@RepAdamSchiff Don't make me point out that our...

spectrum.ieee.org 13 May '18, 4pm

Fears of Chinese espionage based on "back doors" built into computer hardware have prompted the U.S. government to block C...

Bing Ads Rolls Out New Features for Importing G...

searchenginejournal.com 12 May '18, 5pm

Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads. Google I...

How to Use B2B SEO to Generate High-Quality Leads by @alexanderkesler

How to Use B2B SEO to Generate High-Quality Lea...

searchenginejournal.com 24 May '18, 11am

Speaking with business owners, I often hear the same thing: “SEO has become ineffective – it’s too competitive, the noise-...

5 conversion boosters to optimize your #PPC cam...

searchengineland.com 19 May '18, 9pm

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to ...

Driving calls with PPC: 5 mistakes most search marketers make

Driving calls with PPC: 5 mistakes most search ...

searchengineland.com 14 May '18, 11am

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conver...